Florence Oregon Profile and Resource Guide, City or community of Florence, Oregon Facts, Information, Relocation, Real Estate, Advertising
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Lane County,


Zip Code

"City of Rhododendrons"

The Oregon state capital is Salem.

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Weather & Climate

History & History-related items

Florence historical events.

City Attractions


Florence Government

Florence Business Directory.

Florence Chamber of Commerce.

Florence Community news

Florence Organizations, Churches, and Sports.

Florence Schools.

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Statistics & Facts

The population of Florence is approximately 8,328 (2007), 8466 (2010).
The approximate number of families is 4,174 (2000), 4226 (2010).

The amount of land area in Florence is 12.7 sq. kilometers.
The amount of land area in Florence is 4.9 sq. miles.
The amount of surface water is 1.5 sq kilometers.
The distance from Florence to Washington DC is 2608 miles. The distance to the Oregon state capital is 86 miles. (as the crow flies)
Florence is positioned 43.98 degrees north of the equator and 124.10 degrees west of the prime meridian.

Florence elevation is 23 feet above sea level.
Florence median income is $35,599 (2007).

The Florence median home price is $178,468 (2007).

Florence miscellany.

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Florence location: on U.S. Highway 101, on the Central Oregon Coast about 68 miles from Eugene. Other nearby communities include South Siuslaw, North Siuslaw, Dunes City, Reedsport, Winchester Bay, Yachats, Middle Suislaw-Triangle Lake and Lakeside.

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Climate & Weather

The climate for Florence is seasonal with all four seasons represented, though none of the seasons have extreme temperatures. Fall foliage is beautiful here. Winters are often clear but large ocean storms come in periodically. Snow is not common, but does fall a couple of times each winter. Spring brings much beauty to the area with flowers everywhere. Summers are long and very comfortable and often last into October. Rainfall is abundant, mainly in the winter and spring. Sunshine is prevalent most of the year.
The weather in Florence is moderate. Here is a current weather page for Florence.
Florence average annual rainfall is 65 inches per year
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History & History Related Items

Florence history:

Early in the Florence history, Spanish galleons sailed the ocean waters. Even Captain Cook explored the area during his northwest voyage.

The Florence area was first inhabited by the Siuslaw Indians. Their life revolved around the Siuslaw River. The river and nearby forest provided them with the things they needed. They found crabs, fish & clams from the river and made canoes and houses from the driftwood that washed up on shore. They were able to hunt deer, elk and bear or collect berries in the forest.

In the early 1800's, there was a smallpox outbreak and many of the Indians died. Around this time, about 1850, the white man came to the Florence area. Their life was that of a rugged pioneering community. Their main source of money came from logging and fishing. By 1900, Florence had a population of 300. The town now had two canneries, a lumber mill, a couple of general stores and a newspaper.

Today Florence provides many outdoor recreational activities among the beautiful scenery of green forest and the ocean's edge. The heritage of Florence lives on in the restored historic buildings of Old Town Florence. (Submitted by Lyra Love, High Desert Middle School)

It is said that Florence was named for A.B. Florence a state senator from Lane County from 1858 to 1860. Others say the city was named for a French ship that wrecked at the mouth of the Siuslaw River on 17 February 1875.
The incorporation date of Florence: 1893

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Florence attractions:

Florence is located on the northern edge of the Oregon Dunes National Recreation Area (ODNRA). This area has some of the largest oceanfront dunes in the world, ranging up to 500 feet high and forming banks up to three miles deep. The dunes run between Florence and Coos Bay.

Learn more about Florence. See this webcam located at Harbor Vista Park.

Due to the location of Florence right on the Pacific Ocean, the Siuslaw River, 17 freshwater lakes and 75 creeks, some of the best fishing in the state may be found here. Clamming and Crabbing are also favorite pastimes of the area.

Siuslaw Pioneer Museum
278 Maple
P.O. Box 2637
Florence, Oregon 97439
Phone: (541) 997-7884
We are located at the corner of Maple and Second. Please call ahead for hours of operation as we are not open year-round. We have Indian and Early Pioneer Artifacts and are housed in the old school building that was built in 1905.

Travel Lane County
Real Adventures - Real Close

Port of Siuslaw
P.O. Box 1220
Florence, Oregon 97439
Phone: 541-997-3426 (business only)
Campground & Marina: 541-997-3040

The annual Rhododendron Festival or, as it is often called, the Rhody Festival, is held each year the third week of May. It began back in 1908 and now attracts thousands of visitors each year. The wild Rhododendrons bloom in the hills and field in the area and mark the end of winter for Florence.

Sea Lion Caves are only 11 miles from Florence and a must see for all! Fall and winter are the times to best see the sea lions.

Winter Folk Festival
held in January each year.

Old Town Florence

Siuslaw River Bridge
The Siuslaw River Bridge
A beautiful bascule bridge over the Siuslaw River on US Highway 101. It was designed by Conde McCullough and opened in 1936. It is 1,568 feet long with a 140 foot center section which opens for boat traffic. The two side sections are 154 foot long arches.
See another picture of the bridge.

Jessie M. Honeyman Memorial State Park
about three miles south of Florence on Highway 101.

Heceta Head Lighthouse

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Economy & Industry

Florence economy: at one time, the economy revolved around logging, commercial fishing and agriculture, but those sectors have nearly disappeared. Now tourism plays one of the most important parts of the local economy. The Port of Siuslaw adds as well as the Three Rivers Casino run by the Confederated Tribes of Coos, Lower Umpqua and Siuslaw Indians.
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